An Overview of
Telecom Space and
Cloud Players

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Telecom industry has created a major vital space in today's normal life and work schedule. It is evident especially after the COVID-19 pandemic period that the whole world from households to offices and from schools to businesses were dependent on telecom services. And so during this period of recession also, the telecom industry maintained a continued growth.

Now let's flip the coin and realise its other side too. Telecommunication is making life more and more convenient, thus increasing expectations from customers too. Today the Telco industry is just not limited to a smartphone but they are almost on a next level of connectivity. This means the industry has to advance more and overcome the blocking issues to achieve these goals and fulfill the demands in future.

However as the telecom sector is making constant progress by fixing additional fibers or wireless deployment to reach that level of network connectivity, we can also sense the emerging challenges and complexity they will be facing in the coming years which may influence its growth.


Top challenges Telco will have to deal with are:


Speed of 5G/6G

The use of the Internet is one of the basic necessities of human life just like food. Its usage is increasing drastically, which in future is possible with availability of advanced 5G services only. Or rather to say 6G is not that too far because industry needs to deliver uninterrupted services to empower the future generations.


Security Concerns

We are very close to the Robotic future, which again needs a high level of security by Telecom OEMs. Because then the need to connect most of our data will arise. This requires a high and proper level of security solutions, keeping in mind that it should not affect or complicate our systems more. Cybersecurity is always a critical concern for Telco's. They are therefore required to build that trust among people to use this advanced technology and feel safe at the same time.


Customer Service

When a huge percentage of people will adapt to advanced features, there will be a need for a proper channel to register and address customer grievances or requests. A well trained customer service team is another challenge for the industry to maintain a long- term relationship with customers.


Competitive market

Maintaining customer relationships in turn creates potential for the telecom industry to be in the competition among other providers in the market.


Artificial Intelligence

In the coming years it is expected to see more from telecom service providers because right now it helps in connecting devices for enterprises but soon it will lead to managing those devices and the entire lifecycle of it.

Automation Intelligence (AI) and Machine Learning (ML) are upcoming Internet of Things which will provide huge benefits, which means everything on the fingertips. This means the industry needs more data in less time and more efficient procedures to tackle threats by cybersecurity.

However, it is quite obvious when any invention takes place, challenges or issues arise but let's not forget every problem has a solution. Similarly, there are various ways to overcome these complexities by Telco's like use of ORAN, NFV/SDN and Cloud Computing.



The application of ORAN can play an important role in controlling the economic potential of 5G. To adapt 5G, end-to-end transformation is needed and this can be achieved by applying Open RAN as it focuses on one thing and provides other benefits to the vendor like:

  • Low latency for complex cases
  • Delivers high speeds as required in different fields
  • Helps in reducing cost of operations
  • Improves competition
  • More innovative
  • Increases efficiency level
  • Provides opportunity to work on exciting new things
  • Enables better performance and confornous
  • More flexible network solution



Network Function Virtualization (NFV) and Software Defined Network (SDN) provides an agile and flexible network.

Both NFV and SDN depend on network Virtualization to perform their abilities. Using these will bring a major advantage in 5G deployment. It is a must have for 5G as the user will be automatically provided the requested network function. Advantages of NFV and SDN are many like:

  • Reduces time to the market. It takes less time for new network services to be deployed.
  • Improves investment returns from new services
  • Provide various trial opportunities and deployment at a lower risk for new services
  • Encourages Openness to software entrants and also to the virtual appliance market.
  • NFV enables 5G to divide one physical network into different virtual networks that are capable of supporting multiple RANs
  • NFV also helps to control the plane in order to adjust the flow of network behavior. This is possible through Application Programming Interface (API)s.

This way overall NFV and SDN is very useful for 5G technology in terms of better performance as it allows the better data to flow across the control plane.


Cloud Computing

Why Telco Moving Towards Clouds?

Telecom industry is directly associated in connecting millions across the globe. It is beneficial for each and everyone. Therefore their main purpose is serving its customers in the best way.

Inventions and updates are an important part of any industry and so applies to the Telecom sector too. With the increasing demand, most Telco's are transforming into digital and moving to Cloud Computing. The main reason is because Cloud Computing is more advanced in providing stable internet connection with valuable features. And so Telco's can reach out to more customers and provide their services through different devices like laptops and tablets.

The other reasons why the Telecom industry is moving towards Cloudification are.:


Cloud computing ensures Telco's for today to scale up easily and to scale back down as soon as the demand for Telecom providers comes back to its normal mode.


Clouding is helpful to recover quickly from situations of hacker attack or hardware failures because it has a well established approach which includes anomaly detection, adaptiveness and automatic engineering aa key elements.


Backups of Databases when stored in the Cloud enables recovery of all the lost data quickly. Thus ensuring time consuming data restoration for Telecom providers.


Cloudification helps the Telecom industry in delivering their services and products faster. They just need to develop network functions as software from the outset, which then can be run on servers that are hosted by cloud computing. Thus again saving time.


Another major benefit for Telco's with Clouding is cost cutting. A Telco company needs to pay only for the services it will be using. Therefore, extra charges of hardware, servers, utility bills, etc gets reduced.


Automating various manual processes is a great advantage for Telecom providers that is possible by Cloud's continuous testing and deployment.


A good understanding between Cloud and Telecom will always create better growth prospects. By sharing the infrastructure with Cloud providers, Telecoms can generate new sources of revenue. Recent collaboration of Google Cloud with Anthos and Azure Edge Zones with Microsoft are some of the best examples.


Big Cloud Players

Today, as most of the organizations are switching to Cloud services, there are few Big Guns playing a major role in this migration.


Amazon Web Services (AWS)

Launched in 2006, AWS is the first secure cloud computing company. AWS is very user-friendly, provides unlimited server capacity, very reliable to keep the data secure and safe and most importantly AWS is very innovative.


Microsoft Azure

Launched in 2010 by Microsoft, Azure is a public cloud computing platform. Globally more regions have been served by Azure in comparison to other cloud players. Azure provides a wide range of specialized services for big data analytics, mobile application development, virtual computing, data warehousing, storage and many more.


Google Cloud

This is also a public cloud platform but it provides limited cloud services. It has various other benefits like offering specialized tools to developers, offers high level computing, helps in automating deployments creating pipelines and gets faster feedback. Google Cloud pricing is also very reasonable.


Oracle Cloud

This is a very new platform as compared to the above three players, but Oracle Cloud has many cloud services to offer like Business Intelligence (BI) solutions, data visualization, app development, flexibility, smooth customisation and much more.

Cloud Players Role In Telecom Industry - A Friend or Threat

Cloud Players are playing a big role in all industries, be it MNC's or startups, that are going under this transformational process.

Cloud players are helping businesses to modernize their applications and services. They are also improving the customer experience digitally that these industries provide to their clients. Because the biggest challenge to the Telco industry is the use of 5G networking. Apart from this, cloud players are also identifying various work options from this technology that can create new revenue streams.

Therefore, at this stage, it will be wrong to say that cloud companies are replacing the Telco's. Rather they are helping Telco's in a more advanced future. It will be good to term cloud providers as Partners to the Telecom industry rather than threat.

Intention Of Cloud Players

It is being assumed that cloud providers are playing a big game to overrule the Telecom industry. But before any assumption we need to understand that this is a technology and business world's story, wherein new technology will get it's benefits but the business world will still be rooted to its strong foundation.

The cloud providers are bringing new tools and platforms for the Telco's to cope up the connectivity issues. But the basic networking attributes by Telecom are an essential part of this full service process. Maybe over the years of this transformation of technology, it will be difficult when it comes to customer relationships. Who will eventually own this part? It will be critical between these partners to collaborate and maximize the huge opportunity of networking and connectivity.

However, with rapid growth in network and connectivity among a diversified range of customers, it is well justified for the Telecom sector to adapt advanced software technology to match the pace.